Ethan Stowell’s New Italian Kitchen


Late last year I was approached by Ethan Stowell to discuss a new project he was working on, his first cookbook. We had worked together before on a few of his websites, but this was going to be a big deal. And while I had shot plenty of photos for websites and a handful of magazines over the years, I hadn’t really taken on something of this scale—so I had to think about it. At the time I was working as senior interactive designer at an agency, so I was fairly concerned about how I was going to juggle a full-time job and a full-time book project.

So, I did the only logical thing: I quit my job. Granted, I had been entertaining this idea for some time already, but the book project was just the impetus I needed to start my own full-time business in one of the worst economies on record. And it was the best decision I ever made.

Watercress Salad + Fried Clams

We shot the photos over the course of a year at Ethan’s restaurants and we also spent two days on location on Whidbey Island where we dug for clams, cooked food, ate food and drank wine all night. It was a great time. I learned a lot. About Ethan’s food and about how to be a photographer. I should probably thank Ten Speed Press for taking a chance on a graphic designer with a camera—but luckily for me they have had success with this formula in the past.

How to clean an artichoke.

The cookbook itself is great. Ethan makes some of the best food I’ve ever had. Everything is simple, clean and delicious. You should buy this book. I’ve cooked from it myself. It works. And the photos aren’t half bad.


  1. Wow… how time flies… it seems like yesterday when you embarked this project! You’ve been a busy guy all while keeping the quality high! Nice work Geoff and congratulations on pursuing your passion.

  2. Geoffrey says:

    Thanks Cody. It’s been an amazing year for sure. I’m certainly working more than I ever have before, but it’s mighty satisfying!

  3. Miranda Pollitz says:

    Congratulations Geoff. Your photos have convinced this non-believer that digital can be art.

  4. Geoffrey says:

    Thanks Miranda! I never really stop and think of the photos as being digital. They’re just photos to me. Glad you like them. Have you seen the book?

  5. Geoffrey says:

    Here’s a nice follow-up interview with Melissa Moore at The Recipe Club.

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